Market analysis

For investors choosing a sector, a state or a mode of entry into the Mexican market who want to decide on the numbers rather than on general estimates.

Scope

Market size and dynamics

Market size in value and volume, growth rates in recent years and a forecast with explicit assumptions.

Demand and customer segments

Who buys, in what volume and on what criteria suppliers are chosen; differences by state and sales channel.

Competitors and pricing

Key market participants, their shares and positioning, price levels and margins in the segment.

Regulation and licensing

Restrictions on foreign capital, required permits and licences, lead times for obtaining them, mandatory NOM standards (Normas Oficiales Mexicanas).

Supply chains and logistics

Suppliers, availability of inputs and labour, transport routes, customs regimes and industrial parks.

Risks and scenarios

Regulatory, market and currency risks; base, upside and conservative scenarios in the financial model.

What the client receives

  • An analytical memorandum with findings, a recommendation and the sources cited for each section.
  • An Excel financial model with assumptions and scenarios.
  • A presentation of the key findings.
  • A walkthrough of the findings at a meeting: we go through the calculations and answer questions.

Format and timing

  1. 1 week

    Brief and scoping

    We define the question the analysis answers, the geography, the segments and the decision criteria.

  2. 2-3 weeks

    Data collection and interviews

    We gather statistics, interview market participants and build the financial model.

  3. 1 week

    Report and discussion

    We prepare the memorandum and presentation and walk through the findings at a meeting.

Indicative timeline: 4-5 weeks; the exact timing is fixed in the proposal.

Sources

  • Official statistics: INEGI, Banxico, Secretaría de Economía
  • Public procurement data: CompraNet, state budgets
  • Industry associations
  • Interviews with market participants
  • Field data: prices, product ranges and sites we verify on the ground

Sectors

  • Nearshoring and manufacturing
  • Logistics
  • Energy
  • Agribusiness
  • Tourism and hospitality
  • Real estate and development

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